Digital sales journey

Drive ISP sales from address to activation.

Let prospects check what the network can deliver, show only the products eligible at that location, capture a clean order, and hand it to CRM, billing, and provisioning.

Watch the order journey Open CRM / BSS journey

One digital path Address → offer → order

PRO

Coverage decides eligibility, the catalogue shapes the offer, and the resulting order stays connected to fulfilment.

01 Know the service footprint Agree which cities, ZIP codes, technologies, and completion states are sellable at go-live. Done when: pilot addresses return the expected plant state
02 Build the eligible catalogue Link product layers, technologies, speeds, prices, and add-ons to the service footprint. Done when: each pilot address shows the right offers
03 Design the customer journey Choose address input, status wording, waitlist rules, payment methods, branding, and confirmation. Done when: positive and negative paths are accepted
04 Capture and qualify demand Feed web orders and assisted sales into the customer and sales context without retyping. Done when: an order creates the intended customer and contract data
05 Hand off to fulfilment Route accepted orders to billing, provisioning, and operational ownership. Done when: the ordered service can be activated and tracked

What to prepare

Decide the commercial rules before opening the shop.

The current Service Availability onboarding guide starts with five customer deliverables. These become the core design decisions for the public sales journey.

Service footprint

Cities and ZIP codes in scope
Sellable access technologies
Ownership of ongoing plant updates

Plant-state policy

Available, pre-order, and in-planning
Waiting-list and not-servable behavior
Customer-facing meaning and dates

Address experience

Cascade, Photon, or Property search
Building versus apartment precision
Fallback when an address is not found

Catalogue readiness

Product layers linked to technologies
Prices, options, and bundles
Only eligible offers shown at the address

Order design

Payment and confirmation
Waitlist capture and triage
White-label copy and branding

Operational handoff

Customer and contract creation
Sales ownership and follow-up
Billing and provisioning readiness

Customer and operator views

Watch the online order and the sales follow-through.

The Order Portal walkthrough covers the customer-facing address and tariff flow. Prime Sales shows how qualified demand progresses to a contract.

Order Portal address availability form behind the headline Online-Bestellstrecke FTTH and Kabel — **Customer order journey**Availability check, tariff selection, payment methods, and confirmation. German-language recording, 6:15 minutes.

Prime Sales Kanban funnel with configurable opportunity stages and weighted totals — **Sales follow-through**Lead qualification, pipeline stages, forecasting, and contract conversion.

Prime Property building record with address and geo data beside apartments, contracts, and tickets — **Address source of truth**Plant and service context at building level. Archive capture from 2020.

Prime Sales panel for converting a won opportunity into a service contract — **Order-to-contract handoff**Customer, address, and offer lines confirmed before fulfilment.

Apps in this journey

The sales journey crosses commercial and operational apps.

Property and Product decide what is eligible. Service Availability and Order Portal present it. CRM, Sales, Billing, and Provisioning carry the accepted order forward.